Example Cover Letter For Resume Marketing Objectives

Your professional experiences perfectly match the job description.

Your skill set is precisely what the company is looking for.

So why aren’t you lined up with job interviews?

Your Resume Objective isn’t up to scratch.

This section needs to be well-written and captivating – not least because it’s the first full section a hiring manager reads. It’s also the only section which allows you to express your motivation for the job. If it isn’t up to scratch, your resume won’t emphasize how suitable you are for the job, nor what a great fit you are for the company.

The good news is that writing a strong one is easy with our step-by-step guide!

We have created three resume objective writing guides with examples for you to consult based on your level of professional experience. Each guide contains step-by-step explanations and examples, so you know exactly how to create a winning one. Follow it, and you’ll be practically walking through the doors of your dream company.

Table of contents

  1. What is a resume objective
  2. Why is it important?
  3. How to write one (resume objective examples included)
    a. High School Student
    b. College Student
    c. Professional
  4. Why our 3 sentence structure works
  5. Resume objective templates

1. What is a resume objective?

Contrary to popular belief, a resume objective (also known as a career objective) is not a generic description about how much you want the job, or how the position you are applying for will further you personally or professionally.

It should be a customized statement which clearly but concisely communicates to a hiring manager how your skills, knowledge, and attributes will support the goals of the particular position and company you are applying for.

2. Why is it important?

A single job can attract dozens, if not hundreds, of applicants all vying for the same position. It’s the role of a hiring manager to find something captivating amongst the overwhelming number of resumes they receive.

A strong career objective can make you stand out from the crowd. It is one of the most underutilized ways you can convince a hiring manager that you’re the right person for the job.

A well-written one will impress on the hiring manager the ways in which you are an ideal candidate for the job. By drawing a link between the position requirements, and the relevant skills, knowledge, and attributes you possess, you will:

  • Make a memorable first impression on the hiring manager
  • Positively differentiate your application from applicants who did not include any objective at all, or only focused on their own goals
  • Demonstrate your commitment to achieving company goals
  • Highlight how your qualifications are a strong match to the position

3. How to write one (resume objective examples included)

In this section, we will guide you step-by-step through the process of writing this most misunderstood of resume sections. Each guide is based on a different level of professional experience, so find the one most appropriate to your particular situation.

Simply follow the instructions and tips, and you will learn exactly how to capture the attention of hiring managers.

a. High School Student Resume Objective

(Little to no experience)

View these examples (Click to view larger versions)

As a high school student, you will either have minimal to no professional experience. So what’s the best approach to writing this section if you want to land an entry-level job, internship, or apprenticeship?

The key is to emphasize what you do have. Every high school student has relevant skills, experiences, and positive character traits that they can offer employers. But very few know how to sell these attributes confidently.

The best approach is to split this section into three sentences:

  1. A self-introduction which highlights your strongest attributes
  2. A clear statement about which role you are applying for
  3. A concluding sentence which emphasizes how your skills and experience make you an ideal fit for the company

High School Resume Objective example

Outgoing student with years of experience writing for my high school’s student newspaper.I am eager to offer my creative skill set to the role of Junior Reporter at your respected newspaper, All Eyes News.As an organized and proactive person, I will demonstrate a firm commitment to your company and its goals.

This is a high school student career objective which uses the color coordinated three-sentence structure above. The student in the above example is applying for the position of a Junior Reporter at a newspaper, and has a creative streak.

  • What makes this a well-written section?

It is strongly inadvisable to just feature random experiences and skills in this section. Tailoring your resume objective to the position is key to making a winning one.

The student effectively made a connection between their relevant skills and experiences, and their ability to fulfill the job position.

Highlighting relevant attributes and experiences is critical to writing a strong career objective.

Why? Above all else, you not only want to demonstrate to the hiring manager ways in which you’re an ideal fit for the position, you also want to show them how much you want it. This is why it is strongly inadvisable to just feature random experiences and skills in this section. Tailoring it to the position is key to making a winning one.

  • How do I pick which skills and experiences to focus on?

As stated above, you will need to select skills which have some relevance to the job you’re applying for. First, look at the job description to see if it indicates the type of skills the company is seeking. Then, reflect on the experiences and skills you have and draw parallels to those of the job description.

  • What if I don’t have any relevant skills or experiences?

Everyone has desirable skills and experiences to offer employers – including you!

If you’re having trouble identifying them, the best place to start is by thinking about the clubs and activities you’re involved in at school.

You may not have realized it, but your participation in various school clubs and activities has allowed you to develop a number of worthy skills and experiences to include in this section.

Use the following “Professional Skills Accumulated at School” guide to generate some ideas:

  • Academic: Driven, Quick learner, Organized
  • Sports: Strategic, Team player, Disciplined
  • Leadership Committee: Proactive, Leadership skills, Public speaking abilities
  • Theatre Arts: Creative, Thinks outside the box, Expressive
  • Charity: Community-minded, Responsible, Thoughtful
  • Other Activities: Enthusiastic, Interpersonal skills, Charismatic

As you’ll notice, there is a clear link between each activity and its associated skills.

Don’t forget to include any experiences and skills you mention in your career objective in the body of your resume as well!

b. College Student Resume Objective

Some to little professional experience

View these examples (Click to view larger versions)

You’ll definitely want to use any professional experiences you’ve accumulated as leverage to bolster your career objective. As a college student or recent grad, it’s likely that you have some professional experience to your name – whether it be through work-study, waiting tables at a local cafe, or working a couple of hours a week at your parents’ business.

Writing a winning college student career objective is a relatively easy way to bolster your application for that internship or job you have in sight.

Your college years are an opportune time to set yourself up for future employment by securing an internship, an entry-level job, or some part-time work. So you’re on the right path by reading this guide, which if followed, will give your resume an edge over other candidates.

Just as important to highlight are your academic achievements and attributes (see the table ‘Professional Skills Accumulated at School’ above).

The best approach is to split this section into three sentences:

  1. A self-introduction which highlights your degree, and your most notable/relevant work experience
  2. A clear statement about how you will utilize your strongest attribute/s to fulfill the particular role you are applying for
  3. A concluding sentence which emphasizes how your skills and experience make you an ideal fit for the company

College Student resume objective example

Third Year Accounting student at Georgia Institute of Technology with nine months of work experience in admin at Smith & Waterhouse Accounting. As an organized and mathematically-minded individual, I will add significant value to the internship role at Myer Accounting.My strong work ethic and prior work experience will ensure that I make meaningful contributions to your company’s goals.

This is a college student resume objective example which uses the color coordinated sentence structure explained above. The student in the example is applying for an internship in an accounting firm, and prides themselves on their strong work ethic.

  • What makes this a well-written section?

The student has made explicit links between their degree, prior work experience, and skills, and the job they are applying for. Again, relevance is a fundamental consideration when selecting what to mention.

  • How do I pick which skills and experiences to focus on? What if I don’t have any relevant skills or experiences?

The answers to these two questions can be found in the previous section, High School Student Career Objective. Read over the whole section carefully in order to learn all about selecting skills.

As you’ll discover, even if you don’t have any prior professional experiences, you can still draw on your school experiences. Think about the college clubs and academic pursuits you’re part of and pinpoint the skills you’ve developed from them.

Writing a winning college student career objective is a relatively easy way to bolster your application for that internship or job you have in sight.

Read our free comprehensive resume aesthetics guide to help you to create a visually superior resume— one that stands out amongst fellow college graduates and other people vying for the job you want.

c. Professional Resume Objective

At least a couple of years of professional experience

View these examples (Click to view larger versions)

The best approach is to split this section into three sentences: At this level, you should use this section to express your goals, and strongly convey why the hiring manager should seriously consider your application. Your main career goals will likely be related to seeking a promotion, higher salary, or change industries completely.

1. A self-introduction which highlights the number of years you’ve worked in your chosen industry, and the most notable duties you performed

2. A clear statement about how you will utilize your strongest relevant skills and professional experiences to fulfill the particular role you are applying for

3. A concluding sentence which draws attention to any relevant certifications, awards or professional training you have to your name

Professional resume objective example

Marketing Specialist with more than three years experience in online content and social media marketing.Seeking to apply my substantial knowledge and proven track record of effective SEO techniques and community engagement strategies to the role of Marketing Manager at Swish Marketing Solutions.I have a Master of Science in Marketing and have undergone training at over a dozen marketing conferences nationally and internationally.

This is a professional resume objective example which uses the color coordinated sentence structure explained above. The professional in this example is applying for the role of a Marketing Manager in a startup, and has undergone relevant training.

  • What makes this a well-written section?

A hiring manager reading this section would feel confident that the candidate not only has a strong practical and theoretical knowledge of their profession, but is additionally passionate about progressing their career.

The candidate has given the hiring manager no doubt regarding their capability to successfully fulfill the requirements of the role.

How did the candidate demonstrate this? By directing the hiring manager’s attention to their relevant skills, experiences, and qualifications.

A hiring manager reading this section would feel confident that the candidate not only has a strong practical and theoretical knowledge of their profession, but is additionally passionate about progressing their career.

4. Why our 3-sentence structure works

Our 3-sentence structure works because it clearly and concisely addresses the 4 main points a hiring manager or business owner is looking for in a resume:

  1. What type of person the candidate is – their personality and interests
  2. What their relevant attributes are – their skills, experiences, and strengths
  3. Which job they are applying for
  4. Why they would be an ideal fit for the company

5. Resume objective templates

Need to make a great resume, quick?

We recommend you use our HR-approved resume objective templates. Not only are they free to download, they’ll give you the best chance of landing your dream job.

The first step in any successful job hunt is creating a resume that accurately describes your skills, education, and experience for potential employers. Essentially, your resume serves as a marketing tool that "sells" your value to the reader and helps you land an interview.

Understanding the Objective Statement

An objective is a short statement that clarifies your goals regarding the type of employment desired and how your skills make you a good fit. In most cases, a resume objective is just one or two sentences long. Some professional resume writers refer to an objective statement as a focus statement.

Your resume objective should be included below your name and contact information. It is not necessary to highlight the section with a heading that says "Objective" or "Focus Statement."

Objective statements are not required to be included on your resume, but can be particularly helpful if you're a new college graduate seeking your first professional position or you're changing careers. You should consider using an objective when a summary of your work experience and a skills list doesn’t adequately reflect the type of position you’re seeking. 

If you do not wish to use a resume objective, you can simply use a heading below your name that indicates the type of job you want to apply for. This approach works best when you're seeking an entry-level position with no experience required or if all of your work experience clearly aligns with a specific career field.

3 Tips for Writing a Winning Objective

When writing your resume objective, keep in mind the following tips:

  1. Be clear about your goals. A resume objective that could apply to anyone or any type of job isn't helpful. The objective "Hardworking recent graduate seeks opportunity to use education to excel in building the success of the company" is ineffective because it offers no details about why you're interested in a particular position or what makes you suited to the job
  2. Put the employer's needs first. It may sound harsh, but a prospective employer doesn't care how getting the job will help you advance your career.  A statement like "I want to be part of the success in an environment of growth and excellence" is a poor choice for your objective because it only tells what you want and doesn't show what you have to offer an employer.
  3. Highlight your strengths. Since the objective is at the top of your resume, it's essentially the first thing the reader sees. Use this space to highlight why you are a qualified candidate. Try to incorporate keywords from the position description into your objective.

Examples of Effective Resume Objectives

Although objective statements should always be customized to reflect your own unique skills and career goals, the following examples can be used as a starting point in preparing your resume.

  • Administrative Assistant: Dedicated administrative professional with excellent customer service skills and extensive knowledge of bookkeeping procedures. Interested in opportunities in the travel industry focusing on sales, customer care, and office management.
  • Application Developer: Results-driven application developer seeks opportunity to create innovative application development strategies that increase brand awareness, drive traffic, and monetize digital real estate.
  • Caterer: Professional dietician and caterer with four years in the foodservice industry. Seeking to utilize strong interpersonal skills and culinary knowledge to create a memorable dining experience for clients.
  • Content Coordinator: Strong communicator with two years of experience writing and editing copy for diverse audiences will utilize knowledge to drive audience engagement in the nonprofit space.
  • Customer Service Representative: Bilingual English/Spanish customer service representative seeking position utilizing conflict resolution skills via phone, email, mail, or social media contact.
  • Digital Strategist: SEO and social media expert interested in position as digital strategist with a growing company looking to increase site traffic and overall brand awareness.
  • Driver: Dependable driver with clean DMV record and a commercial driver's license seeks a position with a leading courier company that will lead to a long-term career relationship.
  • Engineering Technician: Deadline-focused engineering technician with two years of experience in assessing risks and identifying performance issues in the development of new products interested in opportunities focused on electronics research and development.
  • Financial Administrator: Recent graduate with coursework and internship experience in investment banking seeks position as a financial administrator with a focus on financial modeling and valuation
  • Foreman: Dynamic team leader adept at using energy, enthusiasm, and humor as motivational tools interested in opportunity as foreman and construction site manager.
  • HR Manager (career change): Dynamic, take-charge retail store manager with seven years of experience managing 100+ employees seeks opportunity to apply skills in human resources and payroll management.
  • Intern: Graduate student seeking internship as a research assistant specializing in foreign policy. Coursework has included extensive exploration of free markets and limited government.
  • Medical Assistant: Medical assistant with four years of experience supporting physicians and registered nurses seeks challenging position in a long-term care facility.
  • Sales Representative: Action-oriented sales representative seeking an opportunity to utilize skills in initiating and developing strategic relationships with government agencies, nonprofit organizations, and industry.
  • School Bus Driver: Experienced school bus driver committed to ensuring passenger safety and following precise transportation schedules interested in opportunity to work with a diverse student population.
  • Teacher: Enthusiastic elementary school teacher committed to developing inquisitive lifelong learners. Seeking opportunity to create a positive environment that encourages student exploration and promotes self-esteem.
  • Waitress: Animated and outgoing waitress with excellent multi-tasking and time-management skills seeking opportunity to contribute to a memorable dining experience for restaurant customers.

Building your resume 

Now that you can craft a winning objective statement YourDictionary's Resume Writing Examples can help you with additional information regarding how to create a standout resume. If you require personalized assistance, you can receive resume critiques from your college's alumni center, the nearest workforce development center, or a professional resume writer in your community.

Do you have a good example to share? Add your example here.

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Examples of Resume Objectives

By YourDictionary

The first step in any successful job hunt is creating a resume that accurately describes your skills, education, and experience for potential employers. Essentially, your resume serves as a marketing tool that "sells" your value to the reader and helps you land an interview.

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