Definition Essay Example Pdf Marketing

Marketing Strategies Essay example

1506 Words7 Pages

Price, product, place and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach \a target market and affect their behavior through informing, convincing and reminding. They must reach out to new consumers and persuade then them to purchase their product, while at the same time they must preserve their current customers. But the no matter how good the promotion, it can never substitute for quality, enormously high prices or inadequate retail distrabution.…show more content…

(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)

Environmental scanning, understanding the businesses target market and examining the external environment, also, is integral to determine business opportunities and threats. To remain in existence, a business must be prepared to change their business strategies. This external environment includes market trends and the social, political and economic environment.
(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)

A product typically has a four stage life cycle, with includes the introduction, the growth, the maturity and the declining stages of the product. Technology generally has a shorter lifespan. Therefore, new product must be introduced earlier in the product’s life span. (http://www.udel.edu/alex/chapt12.html#life)

The introductory stage is when a new product is introduced to the market. A new product includes new models of an item that has already been in the market. During the introductory stage of a product there is a very high failure rate. It varies from 60%-90%, depending on the trade. (http://www.udel.edu/alex/chapt12.html#life) During this stage the company’s marketing objective is to let the target market know of its existence. Push and pull strategies, with ads and coupons, must be used. (http://www.learnmarketing.net/promotion.htm)

The product enters the growth stage next. As the product starts to be accepted by the target

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There are two ways you'll use other people's words in your work.

  • Quotations: using the author's exact words
  • Paraphrases: using the author's ideas in your own words

Here are the rules for providing in-text citations in both of these situations.

Quotations.

Rule: Introduce the quotation with a signal phrase that includes the author's last name followed by the date of publication in parentheses. Put the page number (preceded by "p.") in parentheses at the end of the quotation.

Example: As Davis (1978) reported, "If the existence of a signing ape was unsettling for linguists, it was also startling news for animal behaviorists" (p. 26).

Rule: When the author's name does not appear in the signal phrase, place the author's name, the date, and the page number in parentheses at the end of the quotation. Use commas between items in the parentheses.

Example: "If the existence of a signing ape was unsettling for linguists, it was also startling news for animal behaviorists" (Davis, 1978, p. 26).

Rule: When the quotation is more than 40 words in text, do not use quotation marks, but indent the quote into its own block of text.

Example: Students having a hard time finding databases isn't a new phenomenon. At the University of Washington, they have problems too.

With the addition of so many new databases to the campus online system, many students were having difficulty locating the database they needed. At the same time, the role of Session Manager had evolved. The increased importance of the Session Manager as a selection tool made it a part of the navigation process itself. (Eliasen, 1997, p. 510)

Paraphrases.

Rule: Work by one author, no quotation marks required.

Example 1: According to Davis (1978), when they learned of an ape's ability to use sign language, both linguists and animal behaviorists were taken by surprise.

Example 2: When they learned of an ape's ability to use sign language, both linguists and animal behaviorists were taken by surprise (Davis, 1978).

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